Without
exaggeration, Funkmaster Flex is Hip Hop's premiere radio personality
and one of the genre's most influential figures. Not only is
he the number one DJ in the country's number one market, he
can also be heard in syndication across the country and overseas.
Flex has held radio's top spot in the tri-state area for 10
years running, reaching in excess of 2 million listeners a week--when
he's on the air, 10% of everybody listening to the radio in
New York is listening to him. That's power…
Flex's
success extends into the television world, with his SPIKE TV
hit, Ride with Funkmaster Flex. Debuting in August 2003, the
show is a one-of-a-kind half hour series that combines the best
of celebrity and car cultures. Everyone from Eminem to Blink
182 took part in the first season – giving Flex access
to their prized rides and taking part such activities as drag
racing, burnouts and demolition derbies! Celebrity car customizations
are a huge part of the show's success, and Flex's Team Baurtwell
hooked up rides for 50 Cent, Ludacris and Queen Latifah. And
that was just in Season One! Since the show's debut, Flex has
been in great demand, making appearances on the VIBE Awards
, the Video Game Awards (which he also served as co-producer
and, most recently, FOX's New Year's Eve Special, America's
Party , for which he was musical supervisor.
Funkmaster
Flex is a custom car fanatic —so much so, The New York
Times recently dubbed him the “evangelist” of Hip
Hop's car culture. He founded Team Baurtwell, the highest profile
custom-car club around with members like Shaquille O'Neil, and
musicians Busta Rhymes, Missy Elliot and Faith Evans. He writes
an authoritative automotive column for two of Hip Hop's most
read publications—The Source and Mobile Entertainment
Magazine. Flex is the consultant to the hottest car accessory
companies, advising them on a host of issues, especially product
placement and future advertising. This knowledge has led to
numerous endorsement deals from some of the biggest companies
in the game. Take, for instance, LUGZ – Flex's driving
shoe for the company has sold, to date, an incredible 1.5 million
units! When artists like Ludacris, Queen Latifah, P. Diddy and
DMX need advice on the latest in customizing, Flex is their
man—he's the one-stop source for the latest and greatest
in the world of customizing. Who's utilized his services? Just
check the names at the top of the charts.
As
if that wasn't enough -- Funkmaster Flex leads one of the industry's
largest and most effective street marketing powerhouses—
Franchise Marketing.
Franchise
Marketing and Funkmaster Flex are reinventing a new car culture
for the new urban audience. Not only does Flex represent his
own line of hi-octane automotive accessories, but he also developed
and promotes an annual celebrity car show. The first two years'
shows attracted over 30,000 attendees and featured the cars
of, among others, Busta Rhymes, Wyclef and Lil' Kim. In 2003,
Flex accomplished what no one else has been able to do, taking
the Celebrity Car Show on the road for an amazing ten-city tour
across the U.S.!
The
bottom line is this-- Funkmaster Flex has an enormous presence
with today's most desirable target audience. When he plays a
record, it becomes a hit. When he sponsors an event, it sets
attendance records. When he markets a product… people
buy it . Flex is known, he is respected, and most importantly—he
is trusted. He is simply a cross-promotional genius.
Funkmaster
Flex offers something that truly can't be bought. He has credibility,
and that makes him…Unstoppable.
